Owner & Founder · Favorite Home Marbella

Alejandro Gerdt González

Living in Marbella East since 2016

The first time I visited Marbella, something got me. I could not quite explain it then — the light, the pace, the feeling that life here was being lived at a different speed. So I came back. And then I stayed.

My name is Alejandro Gerdt González. Born in Spain, raised in Germany — I have kept the best of both worlds. My father is German, my mother Spanish, and that upbringing shaped how I see people, business and life. I know this community well — it is primarily German-speaking, Dutch and British. I do not just speak the language — I think the same way you do. I speak five languages: German, Spanish, English, Italian and French. Whoever you are, we can have this conversation in yours.

My Story

How I ended up here — and why I never left

I arrived in Marbella in 2016. I had been working in real estate in different markets — with international agencies, different approaches, different systems — and I had come to understand how the industry worked. What I had not found yet was a place that truly made sense to me as a place to live.

The moment I arrived, I met Débora — my beautiful wife, whom I love with everything I have. Together we built our family of three children here, for whom I would give my life. We have not been apart since. Together we tried different parts of Marbella — Nueva Andalucía, Marbella centre, La Quinta. Beautiful areas, all of them. But something was not quite right. Too much traffic, too much noise, too far from the things that matter most in daily life.

Then we discovered Marbella East. And everything changed. It had everything we had been looking for — and everything we did not even know we were looking for. The beaches, the schools, the nature, the community, the pace of life. We could build a genuinely comfortable life here. A real life. So we did. Our family settled here. Our children grew up here. And over the years, the market knowledge I built became something genuinely valuable: not just statistics and listings, but a deep, lived understanding of what each area offers and who it suits.

I founded Favorite Home Marbella because I wanted to do this differently. No big agency model, no teams of junior agents, no listings-first approach. Just one person — me — who knows this market inside out and can give you honest, personalised guidance from the first conversation to the final signature.

Having worked with some of the world’s leading agencies, I took what worked from each — the global reach, the systems, the network — and built something more personal. The care of a boutique. The power of experience.

Marbella East — home since 2016

How I Work

The Process — From First Call to Final Keys

Every process is personal. There is no standard approach, no checklist handed to a junior agent. This is how I work — from the first conversation to the moment you pick up your keys, and everything that comes after.

↓ Click on each step to discover more

1 A conversation — nothing more

Everything starts with a call, a WhatsApp or an email. Tell me your ideas, your expectations, your lifestyle and your budget. No forms, no pressure. We talk like people. From that conversation we build your process together — because every search is unique. Like a suit made to measure.

2 Same day — or within 24 hours — I have options for you

Before the day is out — or the next morning at the latest — I will have selected properties that match what you are looking for, including off-market options that never reach the public portals. I do not send a generic list. I send what I believe is right for you, and I explain why.

3 Video call or in person — whatever works for you

If you are not yet in Marbella, we can do a first selection by video call. I walk you through the properties, explain the context of each area and answer every question. When you are ready to visit, we move to the next step.

4 Your visit to Marbella — I organise everything

I take care of everything — airport transfer, viewing schedule, timing, breaks. If you need accommodation for the days you are here, I sort that too. We meet before the viewings to align expectations, and after each one to go through the strengths and weaknesses together. No rush. With proper criteria.

5 The offer — competitive, well-argued and always on your side

When we find the right property, I help you put forward a strong and well-structured offer. My goal is to get you the best possible price and conditions. I negotiate on your behalf — always on your side, never the seller’s.

6 Legal and technical due diligence

Before you commit to anything, we go through every legal and structural aspect of the property. I connect you with the lawyers I work with regularly — people I trust, not referral commissions. And with the most reliable renovation companies I have used on multiple projects and know deliver quality.

7 Notary and keys

I am with you at the notary. I go through every point of the contract and make sure everything is in order. When you receive the keys, that moment makes everything real. It is also, without question, my favourite part of the job.

8 After the purchase — I am still here

The process does not end at the notary. Whatever you decide to do next — live in the property as it is, renovate and enjoy it, renovate and sell, rent it out, or renovate and rent — I will be here to help you make the best decision and guide you through every step. We are also very good at rentals. We have never had an occupation problem with any of our clients, because we are careful about who we place in a property. That is not luck. That is method.

9 And we celebrate with a paella

Because the best relationships do not end with a signature. They have continuity, they have history — and if we can manage it, they have a good paella at a chiringuito somewhere in Marbella East. That is a promise.

Our Speciality

Why Marbella East — and why I chose to live here

When I first explored Marbella, everyone pointed me west — the Golden Mile, Puerto Banús, Nueva Andalucía. I understood the appeal. But when I discovered Marbella East, something clicked.

The best beaches on the Costa del Sol — white sand, crystal clear water. Pine forests reaching the sea. International schools within minutes. A real community — primarily German-speaking, Dutch and British — where people come for a holiday and never leave. And prices that still made sense.

But it is not just the beaches and the schools. Life here is genuinely active and full. World-class padel clubs, excellent gyms, horse riding, kitesurfing at Los Monteros beach, several golf courses — you can check them all in our Guides section — hiking trails, yoga on the beach — whatever your lifestyle, you will find it here. And for everything else, La Cañada Shopping Centre is just a few minutes by car. Restaurants, boutiques, supermarkets, cinemas — all within easy reach without ever touching the traffic of Marbella centre or Puerto Banús.

That was 2016. Today, with €1.5 billion in confirmed hotel investment arriving — Four Seasons, Waldorf Astoria, Ikos — Marbella East is about to change forever. The people who buy before that happens will have made one of the best decisions of their lives.

Four Seasons Río Real

Five-star hotel & branded residences · €650–740M · Opening 2029

Waldorf Astoria Higuerón

Spain's first Waldorf · 120 rooms & residences · €220M · Opening 2029

Ikos Resorts Pinomar

Luxury all-inclusive resort · €120M · Opening 2027

Las Dunas Resort, Elviria

Beachfront resort · €500M · Opening 2027

Kimpton Los Monteros

Five-star · Dolce & Gabbana at La Cabane · Fully operational 2025

Don Carlos Marbella

Rafa Nadal Tennis Centre · Fine dining · €43M renovation · 2026

What Clients Say

The people we have helped find their place here.

We visited Marbella many times over the years — always the Golden Mile, always Puerto Banús. Then Alejandro took us east. We bought in Elviria three months later. We have never looked back.

What made the difference was that Alejandro actually lives here. He knows things you cannot find online — which streets are quiet, which views will be built out, what the community is really like. That knowledge is priceless.

We had been looking for two years with other agents. Three weeks with Alejandro and we had found our home. He understood immediately what we wanted — and he did not stop until he found it.

Alejandro and Débora were fantastic from start to finish in helping us find our long-term rental property for our family. Amazing communication, incredible local knowledge and genuinely honest advice.

I have worked with many agents across Europe. Alejandro is different. He is not trying to sell you something — he is trying to find you the right thing. There is a big difference, and you feel it from the very first conversation.

From the first call to picking up the keys, Alejandro handled everything. The lawyers, the negotiations, the paperwork — we never felt lost or alone in the process. That peace of mind is worth everything.

Let's Talk

"Tell me how you want to live. I will tell you exactly where."

Whether you are buying, selling, relocating or simply exploring — I am happy to talk. No pressure, no pitch. Just an honest conversation about what Marbella can offer you and whether it is the right fit.

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